Twibbon lowers the cost of participation, but symbolic support should not be confused with real action. Define the campaign's final action before launch.
Use a funnel from page view to creation, sharing, call-to-action click, and completed action. Track creation rate, share rate, action conversion, amplification, cost per active participant, and stage-by-stage drop-off.
High impressions with weak final conversion may indicate unclear messaging, editor friction, or an action that demands too much. Twibbon works best as a transparent gateway to meaningful participation, not as the final objective.
